Feb 26, 2019
Natalie Newville is the Marketing Manager at the Missouri River Regional Library. For the last year, Natalie has been advertising on an ‘old school’ medium, radio! She has seen great results from it because radio demographics are similar to the library’s ideal demographics. She shares how she picked out the radio...
Feb 19, 2019
Cordelia Anderson worked at the Charlotte Mecklenburg Library for nearly 15 years before starting her own consulting business, Cordelia Anderson Consulting. As the Marketing & Communications Leader for Charlotte, Cordelia was in charge of using marketing strategies to increase community awareness of the library’s...
Feb 12, 2019
Kimberly Crowder serves as the Marketing Director for the Indianapolis Public Library. She has more than 13 years of experience and has served in a variety of roles during that time — everything from public relations to journalism. Today, Kimberly and I sit down to talk about her marketing strategies and how...
Feb 12, 2019
Scott Jarzombek is the Executive Director for the Albany Public Library. Scott has been in the position for nearly five years but has over 28 years of experience working in libraries. In this week’s episode, Scott discusses the benefits of including a podcast as part of your library marketing efforts. He also shares...
Feb 12, 2019
I’m so excited to invite Angela Hursh back onto the show to discuss email marketing. If you didn’t know, Angela is the Content Team Leader for the Marketing Department at the Public Library of Cincinnati and Hamilton County. She is doing some interesting things with Orange Boy to keep her card holders engaged and...