May 7, 2019
Mark Aaron Polger considers himself an ‘accidental library marketer.’ He is an Academic Librarian at the City University of New York and he is the Founder of the first ever marketing journal that is related only to libraries, Marketing Libraries Journal! Mark has just released his third issue and there are so many...
Apr 16, 2019
Adam Kurzawa is the Head of Partner Development at ExpandTheRoom, a digital marketing agency that helps clients with their user experience, SEO, marketing, and digital strategy. Adam is not in the library space, but offers some excellent advice on how to cultivate content and engagement that resonates with your audience...
Apr 9, 2019
Tyler Byrd has a solo episode for you today to discuss some things he’s had on his mind about vendors, the library, and the branding issues the library faces while promoting these services. Why do patrons keep struggling to find out the library offers key services like audiobooks, databases, and other services?...
Apr 2, 2019
Misty Nesvick is the Community Relations Manager at Anchorage Public Library. Prior to this, Misty worked at iHeartMedia for nearly 16 years as a Senior Account Manager and Digital Sales Strategist. Misty has a different take on how to market a library due to her radio background. On today’s show, she shares some...
Mar 26, 2019
Trey Gordner is the Founder of Koios, a marketing solution for libraries looking to show up in local Google searches. Trey also helps libraries get approved by Google’s Ad Grants program, where they can use free advertising credit to promote specific pages and event landing pages. On today’s show, Trey shares how...