Apr 9, 2019
Tyler Byrd has a solo episode for you today to discuss some things he’s had on his mind about vendors, the library, and the branding issues the library faces while promoting these services. Why do patrons keep struggling to find out the library offers key services like audiobooks, databases, and other services? Tyler believes it’s due to bad branding practices! Tune in to this week’s episode for more thoughts and insights from Tyler.
Key Takeaways:
- Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
- Tyler is doing a quick solo episode for you today!
- A lot of library patrons aren’t even aware that their library has audio books or streaming music services, among other things.
- Despite library marketing efforts, people still don’t know about these services. Why is that?
- Tyler thinks it comes down to poor branding practices. He shares an example of two clothing company brands and the message they each convey.
- Patrons are looking at (and remembering) library vendors overtime instead of the actual library.
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- How can libraries fix this branding problem?
- Vendors are here to help libraries and the community. And, the best way to do that is to reinforce the library’s brand, not the vendor’s brand.
- What are the steps that we need to take to use the library brand instead of the vendor’s brand? Vendors don’t offer this service.
- Tyler shares another branding example.
- Did you find this episode helpful? Please share it!
Mentioned in This Episode: