Mar 12, 2019
Kimberly Crowder is back with
another guest appearance! Kimberly serves as the Marketing Director
for the Indianapolis Public Library and her team recently finished
the library’s website redesign. On today’s show, she shares the
process of how the new website came to be and how she sourced
information from visitors to get the website functioning the way
they needed it to.
- Kimberly is back on the show to give an update
about the website redesign she was overseeing for the Indianapolis
- Kimberly launched the fresh new site two days
ago and has been getting feedback both from the staff and the
does the website not have a home page slider?
- Through research and customer insights, it was
found that having a search feature front and center can help
website visitors find their information more quickly without having
to click around and get lost.
- Kimberly employed a third-party consulting firm
to help them with their website because this was not her staff’s
area of expertise.
is a wireframe and what does it look like?
did they decide what content to keep vs. what content to get rid
were some of the biggest things Kimberly discovered after doing a
survey from the library’s visitors and supporters?
the website ADA (Americans with Disabilities Act) friendly? Yes, it
did Kimberly decide what content goes where?
announcement: Are you struggling with your library’s current
website? We have a webinar to help you through this
Kimberly done any heat mapping or user testing on the
- Kimberly explains how Algolia helps users find
what they’re searching for.
long did this website redesign take and how much did it
Kimberly had to go back in time, what advice would she have for
important to manage expectations so that everyone on the team is on
the same page.
- What’s next for the website?
Mentioned in This
Kimberly on LinkedIn
Email Kimberly: Kimberly.Crowder@live.com