Mar 5, 2019
Hannah Christian is the Assistant Director of Career Services at Northwest Missouri State University. Prior to this, Hannah was a research librarian for the university before transitioning into this role. Today, she oversees the library’s social media following and has trained student employees on best social media practices in order for the library to successfully communicate with their younger demographic. Find out more about what Hannah and her team are up to and how they bring awareness to their academic library on this week’s show!
Key Takeaways:
- Who is Hannah and what does she do for Northwest Missouri State University?
- How does academic library marketing differ from public library marketing?
- What types of Twitter posts did Hannah find success with?
- Hannah recruited students that matched with their target demographic so that they could stay up-to-date and trendy on their social media accounts.
- What types of strategies do Hannah and her team use for Facebook?
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- How does Hannah make sure that her staff shares things that are on brand and not too off-topic?
- Hannah would give the students all the credit and she would take the flack from everyone else. It’s important to have your team’s back.
- What advice does Hannah have for other libraries to help improve their social media engagement?
- What’s Hannah’s favorite source for staying up-to-date with marketing ideas?
Mentioned in This Episode:
The Score Takes Care of Itself: My Philosophy of
Leadership,
by Bill Walsh, Steve Jamison,
and Craig Walsh