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Library Figures

Feb 19, 2019

Cordelia Anderson worked at the Charlotte Mecklenburg Library for nearly 15 years before starting her own consulting business, Cordelia Anderson Consulting. As the Marketing & Communications Leader for Charlotte, Cordelia was in charge of using marketing strategies to increase community awareness of the library’s services, programs, and more. Find out how she and her team managed all of their social media accounts without losing their minds or stepping on each other’s toes.

 See the full episode with transcripts and visuals at:

Key Takeaways:

  • Who is Cordelia and what does she do at her consulting company?
  • What is the biggest opportunity libraries have when it comes to marketing?
  • What kind of tools does Cordelia use?
  • How can smaller libraries manage their social media accounts in a smart and time-effective way?
  • It’s getting tough for libraries to remember where to post. For example, when a library wanted to communicate that there was a snow day, they now had to update 20 different social media sites.
  • How can a library increase their open rates?
  • Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
  • Simple posts can generate the biggest engagement.
  • How many people do you ideally need to monitor all your accounts?
  • Remember! It takes time. Don’t feel overwhelmed. It took Cordelia several years to implement a strong strategy in place.
  • How often would the team at the Charlotte Mecklenburg Library post on social media?
  • What mistakes should people avoid doing in social media?
  • Cordelia wasn’t really sure why anyone would use Instagram at the beginning, but now she understands what makes it so much fun.
  • Cordelia goes through a quickfire round!


Mentioned in This Episode:

Cordelia on LinkedIn