Feb 19, 2019
Cordelia Anderson worked at the
Charlotte Mecklenburg Library for nearly 15 years before starting
her own consulting business, Cordelia Anderson Consulting. As the
Marketing & Communications Leader for Charlotte, Cordelia was
in charge of using marketing strategies to increase community
awareness of the library’s services, programs, and more. Find out
how she and her team managed all of their social media accounts
without losing their minds or stepping on each other’s
See the full episode with transcripts and visuals at:
is Cordelia and what does she do at her consulting
is the biggest opportunity libraries have when it comes to
kind of tools does Cordelia use?
can smaller libraries manage their social media accounts in a smart
and time-effective way?
getting tough for libraries to remember where to post. For example,
when a library wanted to communicate that there was a snow day,
they now had to update 20 different social media sites.
can a library increase their open rates?
announcement: Are you struggling with your library’s current
website? We have a webinar to help you through this
- Simple posts can generate the biggest
many people do you ideally need to monitor all your
- Remember! It takes time. Don’t feel
overwhelmed. It took Cordelia several years to implement a strong
strategy in place.
often would the team at the Charlotte Mecklenburg Library post on
mistakes should people avoid doing in social media?
- Cordelia wasn’t really sure why anyone would
use Instagram at the beginning, but now she understands what makes
it so much fun.
- Cordelia goes through a quickfire
Mentioned in This
Cordelia on LinkedIn